Ready to go down a new path? We just finished the analysis and coding of 47,000 customer survey response verbatims with 97% accuracy in 2 minutes.  This is the second analysis that we’ve completed like this, with almost identical results.  However, I understand there are skeptics who don’t believe this is possible. Up for the [...]

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http://decooda.com “Is it really any wonder why most companies are skeptical of the value of social media data and the associated tool providers?” I’ve talked with three Fortune 10 companies and several mid-size companies over the last few weeks, and they all say the same thing, “…the current crop of social media monitoring tools are [...]

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  “How your customers have changed and what to do about it” One of my Decooda Advisors, John Patterson co-authored, and just released Wired and Dangerous:  How Your Customers Have Changed and what to do about it. Wired and dangerous creates a great picture of today’s new normal customer. Customers are wired in two ways—they [...]

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I cannot validate the precision of these numbers, but even if they’re only directionally correct, you need to pay attention…

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I met a senior executive at a social event recently, after a brief introduction he expressed that was very skeptical of how social media could be applied to direct client-facing sales teams.  In fact, he challenged me, “give me just ONE example of how social media could be used in my business.” The background on [...]

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I’ve spent a fair amount of time researching structured and unstructured text analysis and analytics tools that are used to uncover meaningful insights from complex data sets.  I’ve seen some new tools emerge that are starting to enable data-mining from corporate archives, CRM systems, legal archives, U.S. Patent and Trademark Office and the web. This [...]

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When I read headlines from the marketing and advertising industry I sometimes feel like I’m reading next year’s headlines. You’d think by what has been published that the industry is further along in the adoption and effective use of multi-channel programs than it really is. Don’t get me wrong, I really want to “believe,” but they’re just not all that believable, at least when compared to the conversations I’ve had recently.

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I have been a little behind in my posts. I am not making excuses; however, when my name became available, I snapped it up. Unfortunately, it just ended up taking me a little longer than I thought to migrate from www.ubermarketingnow.com to www.davidrichardjohnson.com – no simple task. Note to self – don’t change your URL [...]

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It’s hot in here. Although the economy is improving, boards and executive leadership teams are turning up the heat on their operating teams, placing tremendous demands on them to improve execution across all business functions.  And as companies continue to work their way out of our current economic rut, two truths have become apparent.  First, [...]

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Disclosure – I have no relationship with Equifax and this is not a personal endorsement of their products. This blog post is meant to communicate to all marketers, especially small and mid-size marketers, that there is far more to a marketing database than name, address, telephone number and email address. I’ve also tied in a [...]

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