I’ve been reading a lot of blogs lately from the social media thought-leaders; I’ve been watching what’s been coming out of SXSW; and I’ve been talking to numerous business executives – and I think we have a failure to communicate. I’ve seen this movie before; a young generation pitching new technology to an older generation. [...]

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If you are a marketing or sales executive over 40 (maybe even 35) and you’re oblivious to the seismic changes that are taking place in the learn, shop, buy and advocacy development process, you are a dinosaur. Not too long ago, I was feeling pretty good about my understanding of the marketing and sales process. [...]

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Are your marketing tactics sentenced to a life of isolation? As I launch my first blog, I’m thinking it might be helpful for the readers to understand where I’m coming from.  I am a sales guy at heart who has worked very closely with marketing teams in an attempt to collaborate in the development of [...]

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